"Less for self, more for others, enough for all" need not be - I believe in "more for all". It is the MINDSET of self-interest that must be lessened, and a mindset of inclusiveness that should be espoused. That philosophy is encapsulated in this week's Word, "shared value".
Responsibility and service are both deeply and ultimately rooted in love, and love requires a certain system or order governed by peace and relationships, not selfishness or conflict. This system, which is this week's Word, is "harmony".